Today we’re launching a new logo, as we start to refresh our look in general. We loved our old logo and look, and we know many of you felt the same. But we all need to evolve. As David Bowie once said “We’re not evolving. We’re not going anywhere.”
We’re not changing for the sake of change. That said, change is inevitable, and some things need to be embraced. That’s not a good enough reason to change a logo. Our original logo was created as the company launched. It was distinctive, and playful, and reflected who we were then.
A great logo redesign injects new energy into the brand, re-engaging our audience and re-orienting our business positioning. Veego’s former logo was suitable for the small startup we were, but not for the established data-driven company we are becoming.
Veego has evolved. Our brand platform and system reflect where the industry is heading, and our position as industry leaders.
What makes us unique is the new level of hyper personalized data and insights that we deliver to ISPs/CSPs to upgrade in-home experiences and exceed subscriber expectations – making subscribers smile.
Gartner said it best. “Organizations that excel in personalization will outsell companies that don’t”. Veego is unleashing a new level of personalization.
Our new logo and visual language expresses personalization and positivity, in terms of greatly enhanced customer experiences – hence the smile.
The clean font expresses trust, analytical flexibility, and efficiency, while the gradient colors connote connected home users’ internet experience of streaming, downloading, and uploading files, as well as web browsing. It’s an evolution, and one that can scale easily, and work better, in many more situations.
We won’t bore you with the design thinking and the meaning of every angle and curve of the new logo. You are busy people, and our main intention in writing this post was to let you know about the change, so that you won’t be too surprised when the logo appears.
Over the next few months, you’ll see all the other visual elements being adapted and aligning to our new direction: on the website, social media, promotional material, and more.
The next stage of the journey is here, and the new logo reflects the edgy, sophisticated company we are now. But it’s just the beginning… so be part of the journey and smile!