Based on a stellar 11-year career as an 8200 officer, Amir is a highly experienced CEO of both start-ups and established enterprises with multiple assets and holdings. Amir was the founder of Promisec, a cybersecurity company that ensures endpoint security for hundreds of organizations across the globe. Until recently, he executed the winning strategy as President and COO of Secdo, acquired by Palo Alto Networks in 2018. An expert in increasing value by turning small ventures into multi-million-dollar companies, Amir has raised millions of dollars in funding and built global operations. He holds an MBA in Marketing from the University of Manchester.
An experienced R&D executive and entrepreneur with over 15 years of experience in developing highly scalable cloud, mobile and IoT-analytics products, Reffael is a veteran of successful Israeli startups. He was a co-founder of Exawise, a big data, machine learning, predictive analytics startup that provided conversion optimization, churn analysis, life time value estimation and price prediction for web and mobile companies. Reffael holds a B.Sc. in Computer Science from Tel-Aviv University and an MBA from the same institution. He served as a Captain in the Israel Air Force, first in the Air Control Unit and then in Central Command and Control.
An experienced developer and researcher with 7 years of experience in development for edge devices, reverse engineering and security research, Denis is an evangelist of the smart device ecosystem, including development, integration and support. He brings breakthrough knowledge in machine learning techniques for malfunction detection in complex systems. Always breaking the chains of current technology, Denis is pushing Veego technology into realms of proactive detection and analysis and autonomous repair not available anywhere else. Denis studied Mathematics at Tel-Aviv University and served in 8200.
Assaf brings a 20-year track record in startup and corporate environments with vast experience leading strategic business initiatives, accelerated growth and transformation processes. He has worked with many leading ISPs, CSPs and IoT executives in the world of connected and smart homes. Assaf was CEO and co-founder of Apertio Technologies, a startup in the Big Data space, and the CEO of Radyoos Media and Compulocks, where he attracted channel partners, built the international sales force and developed strategic partnerships with smart-device OEMs and Internet Service Providers. He was also CEO and VP Corporate Development at Alvarion, a global provider of Broadband and WiFi networks. Assaf holds a BA in Psychology and Management from Tel-Aviv University.
Ruthy ZaphirDirector of Products
Hailing from France and bringing a wealth of international product-definition and delivery experience, Ruthy defines the direction of Veego products. Before coming to Veego, she led major WiFi projects at Texas Instruments. At Siano, she delivered products in the digital-over-WiFi space deployed in over 1.5 million homes. Prior to that, she was the Home Gateway Product Owner and Designer at Cisco. Today, Ruthy adds Quality of Experience and TR-069 expertise to her fine résumé. She recently joined the WiFi Alliance Group whose goal is to drive and enhance the next WiFi generation. A pioneer, she was the sole female in her class who achieved an Aerospace Engineering degree at the Technion.